J2 Communications
It's Your Story. Tell It Well.

Results

Our Results

What matters most to you is what matters most to us: results. Here's a look at representative results we've achieved for some of our most memorable projects. If you'd like to know more about these results or see more coverage, all you need to do is ask!

MIDSUMMER SCREAM
POP-CULTURE FAN EVENT

GOAL: Increase awareness and media coverage to help drive attendance.
RESULT: More than 200 articles and segments, record number of media attendees, and a final attendance more than 12% above expectations.

‘Reinventing Elvis’
STREAMING DOCUMENTARY FEATURE

GOAL: Work with studio partner to build awareness of independently produced documentary about a 55-year-old TV special. Make a half-century old pop-culture event feel vibrant and exciting.
RESULTS: More than 300 news stories, including features in Yahoo Entertainment, CNN, USA Today, ABC News and more.

Muppet Guys Talking 1.jpg

MUPPET GUYS TALKING
independent DOCUMENTARY FEATURE

GOAL: Drive media coverage and fan enthusiasm for Frank Oz’s independent documentary, building awareness for the film and its unique distribution .
RESULT: A half-billion impressions in two months, with extensive national media coverage.

fathom events
theatrical special events

GOAL: Grow national awareness among consumers of Fathom Events’ classic film presentations, often in conjunction with TCM, to ensure “breakthrough” entertainment news coverage.
RESULTS: During a 5-year relationship, drove more than 10,000 news stories about various events that helped fuel double-digit attendance increase.

CBS VFX
VISUAL EFFECTS PRODUCTION

GOAL: Work with Ava DuVernay’s ARRAY to bring attention to CBS VFX’s work on the HBO Max series “One Perfect Shot,” targeting the VFX community.
RESULT: Extensive media coverage attracted industry attention and drove business leads for CBS VFX.

TRAFALGAR RELEASING
EVENT CINEMA

GOAL: In the midst of summer movie news, generate enthusiasm for a 25-year-old recording of an 80-year-old musical.
RESULTS: Attracted nationwide news coverage, including Associated Press and scores of stories in vital local/regional markets, helping this “old” story feel entirely new again.